The official sponsor of the swim- and running course at Challenge Denmark will be the company behind the famous X.
“2XU are known for their high quality compression sportswear, triathlon wear and wetsuits – perfect for the triathlon discipline – and we are therefore ecstatic to have them on our team,” says race director Claus Vesterby.
From the left: Race director Claus Vesterby, Christian Stilbo and Erik Eriksen from 2XU Denmark, and Kim Damgaard, owner of Peoplewhocare Event, the company behind Challenge Denmark.
2XU sportswear expansion
Since 2XU opened its office and showroom in Denmark in 2013, the company behind it, Enjoy Sport Denmark, has expanded at an almost impossible rate.
“2XU has reached more than 40 stores in less than 8 month, and more are coming all the time,” says sales manager for Enjoy Sport Denmark, Erik Eriksen.
It therefore makes perfect sense for 2XU and Challenge Denmark to team up.
Calm waters and great tarmac
On race day the competitors will start off in the calm and beautiful Fuglsang Lake near the city of Herning. Then follows a speedy bike ride on some of the greatest tarmac roads in Denmark, before it all ends with a spectator friendly running course and a finish line in Billund.
“We really believe in this collaboration which is why we’ve also taken on the role as official sponsor of sportswear at Challenge Denmark,” says Erik Eriksen from 2XU.
Triathletes crossing the finish line in Billund on June 13th will therefore be able to pull on a quality 2XU t-shirt along with the pride of having finished a great race.
Enjoy Sport Denmark is the company behind 2XU compression garments, 2XU wetsuits, tri, running and cycling apparel. Everything is training apparel of a very high technical quality. Worldwide 2XU compression garments are seen as the most advanced and building on the latest technology within compression – the best that you can get your hands on. The compression garments are made of quality material PWX with medical, graduated pressure for increased blood circulation, reduced muscle vibration, which both lead to less stiff muscles, increased endurance, faster recovery and injury prevention. The clothes are designed for all kinds of people before, during and after exercise. Whether they exercise little or a lot.
For more information visit: www.2xu.dk
About Challenge Denmark:
Challenge Denmark is a part of Challenge Family, the fastest growing global long distance triathlon series, now with 40 long distance triathlons in 17 countries around the world. Challenge Denmark is unique with a family- and spectator friendly course in the Jutland Region and a finish line in Billund next to Lalandia. Challenge focuses on delivering the race of a lifetime to athletes of all ages and abilities, and creating a memorable spectator experience that captures all the excitement and emotion of this inspirational sport.
For more information visit: www.challengedenmark.dk