IRONMAN FRANCE NICE 2018
GREAT SUCCESS
FOR THE FIRST FLAGSHIP IRONMAN IN EUROPE

If you missed our Insta stories and social media posts, find a summary below of one of the most intense event we have had for months!
HOKA SALES CENTER – CLIFTON 5 SOLD OUT
With more than 3 times more sales than in 2017 and no less than 400 try-ons, the HOKA sales center was the most visited booth at the expo. The HOKA flyers shared their knowledge and expertise with passion and happiness to all visitors.
The most successful product was definitely the CLIFTON 5, sold out less than 3 days after its first presentation to the triathlete audience.
HOKA BOOTH – WITH OUR ATHLETES AND INFLUENCERS
Team HOKA athletes and influencers joined the HOKA stand increasing brand visibility and credibility.
We received HOKA athletes Manon GENET (FR), Charlotte MOREL (FR) and Alessandro DEGASPERI (ITA) as well as ex top elite triathlete Fred BELAUBRE (FR) and ex pro cyclist Laurent JALABERT (FR).
GREAT ATMOSPHERE ALONG THE RACE
HOKA ONE ONE was very visible in the two Time To Fly Zones and in the finish area. The Sweetest Cushion and a HOKA animator made a show along the running course where more than 4,000 giveaways have been distributed to spectators.
WHEN OUR TEAM HOKA ATHLETES DID THE SHOW
Manon GENET (FR) achieved a brilliant 3rd place and won her ticket for the World Champs in Kona – Hawaii (US). Charlotte MOREL (FR) finished at a wonderful 5th place.
HOKA – THE 2nd MOST REPRESENTED BRAND
The success is complete with HOKA becoming the 2nd most represented brand among the participants. With more than 14% of market share, the gap with Asics is closing!
2017 SHOE COUNTING*
1st  – Asics       22%
2nd – Adidas    14%
3rd – HOKA     12%
4th  – Saucony 10%
5th  – Mizuno    9%
2018 SHOE COUNTING*
1st   – Asics      19%
2nd – HOKA    14%
3rd  – Adidas    11%
4th  – Mizuno   10%
5th  – Nike        9%
*countings realised by HOKA staff on 100% of the participants of the running course.
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