In conjunction with the 2017 IRONMAN® World Championship, IRONMAN once again carried out its ongoing work with athletes and the triathlon community to promote clean sport and the integrity of IRONMAN racing through outreach and anti-doping activities in Kailua-Kona, Hawai`i.
Tuesday, October 10 marked the eighth annual ‘I AM TRUE’ day. IRONMAN’s I AM TRUE message has always been about protecting the integrity of racing and ensuring that athletes know and understand their rights and responsibilities. Using the hash tag #KNOWTHERULES, the scope of the initiative has expanded beyond the Anti-Doping Program to include all aspects of fair racing that are part of the IRONMAN Competition Rules, including drafting, personal conduct and mechanical doping.
I AM TRUE Day celebrates the next generation of I AM TRUE athletes by bringing its message to the IRONKIDS® Keiki Dip-n-Dash and Fun Run kid’s events. Other outreach activities in Kailua-Kona are focused on education among the more than 2,400 professional and age-group athletes and 30,000 of their supporters at the 2017 IRONMAN World Championship. The I AM TRUE outreach program is developed in association with the World Anti-Doping Agency and a shared belief that every athlete has a right to clean sport.
The IRONMAN Anti-Doping Program partners with National Anti-Doping Agencies worldwide to execute in and out of competition testing and to coordinate strategic testing plans on professional and age-group athletes throughout the year. There is also extensive pre-competition testing program carried out in Kona throughout race week. The WADA Accredited Salt Lake Medicine Research and Technology Laboratory (SMRTL) will analyze all samples and ensure immediate and independent scientific oversight and qualified evaluation of the IRONMAN Anti-Doping Program’s results, Athlete Biological Passports, and testing strategies.
“Through our I AM TRUE outreach and #KNOWTHERULES initiative, athletes are increasingly an active part of promoting clean sport among their fellow competitors and via social media,” said Kate Mittelstadt, Director of the IRONMAN Anti-Doping Program.  “We continue to work strategically and in response to specific tips and intelligence from athletes, other anti-doping organizations and the scientific community to improve the effect of our testing program.”

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