NUTRITION BRAND LAUNCHES FIRST-TO-MARKET MOUTH RINSE
Unit Nutrition has launched at the IRONMAN World Championships 2017 in Kona with a first-of-its-kind carbohydrate mouth rinse:“UNIT RINSE”.
[10th October, Kona, Hawaii] Unit Nutrition, a new revolutionary nutrition brand headquartered in New York, has launched a first-to-market sports beverage: a carbohydrate mouth rinse.
UNIT RINSE is based on an extensive body of conclusive research that demonstrates how rinsing a carbohydrate solution in the mouth for 5 – 10 seconds before discharging, improves the capacity for sustained moderate to high intensity exercise of approx.1 hour in duration.
The benefit of the newly launched mouth rinse is achieved by stimulating carbohydrate receptors in the mouth with periodic small rinses, which activates areas of the brain associated with pleasure, reward, motivation and motor control.
This in turn reduces the athlete’s perception of fatigue and increases power output, resulting in a performance boost. This follows evidence that suggests that the ingestion of carbohydrates has no performance benefits when exercising for less than approx. one hour.
Commenting on the launch, founder and CEO of Unit Nutrition, Julia Bechtolsheimer, said: “Although commonly used by Olympic and elite coaches, a mouth rinse product has not been made commercially available, until now. Combining cutting-edge science with a clean ingredient profile, our formulation is Organic, Non GMO, Gluten Free and also contains no added sugars, artificial preservatives or flavours.”
Despite Unit Nutrition launching initially to a triathlon audience, driven by the Founder’s passion for the sport, the Company aims to tailor nutrition solutions to help athletes of all levels and across all sports maximise their performance in a health conscious and socially responsible way. A Unit Nutrition sponsored study on endurance motor sport drivers is currently underway in collaboration with Michigan State University, and according to the lead scientist on the project, Dr. David Ferguson, “has resulted in the largest and most extensive
physiological data set ever collected on racing drivers”.
Unit Nutrition will debut their first product, UNIT RINSE, during the lead up to the Ironman World Championship in Kona, Hawaii.